What is seo.?

What is seo.?

Definition: According to Wikipedia, SEO is “the process of affecting the visibility of a website or a web page in a search engine’s unpaid results.”

Search engine optimization is the process of affecting the online visibility of a website or a web page in a web search engine's unpaid results—often referred to as "natural", "organic", or "earned" results.SEO is a marketing discipline focused on growing visibility in organic (non-paid) search engine results. SEO encompasses both the technical and creative elements required to improve rankings, drive traffic, and increase awareness in search engines.

SEO or Search Engine Optimisation is the name given to activity that attempts to improve search engine rankings. ... In search results Google displays links to pages it considers relevant and authoritative. In simple terms your web pages have the potential to rank in google so long as other web pages link to them.

• Content Optimization and Submission
• Create page titles. Keyword-based titles help establish page theme and direction for your keywords.
• Create meta tags. ...
• Place strategic search phrases on pages.
• Develop new sitemaps for Google and Bing.
• Submit website to directories (limited use).

1. The SEO Content Process
2. Find your keywords.
3. Qualify your keywords.
4. Select a keyword (based on competitor analysis)
5. Establish your search intent strategy.
6. Develop your content strategy.
7. Create your content.
8. Optimize your content.
9. Publish.

f you have a web site, blog or online store, SEO can help your business grow and meet the business objectives. Search engine optimization is important because: ... Users trust search engines and having a presence in the top positions for the keywords the user is searching, increases the web site's trust.

How Search Works:

Now that you have an idea of the basics of SEO, I’ll take a look at some of its components in detail.

While Google guards their search algorithm pretty well and not all of the over 200 determining factors are public, Backlinko did a great job of compiling as many of them as possible into one big list.

But first, I need to get one thing straight. There are two sides of the SEO force, and you need to choose yours right now.

White hat SEO vs. black hat SEO

As you know, I’m playing the long-term entrepreneurial game instead of just trying to get a quick buck out of it.

It’s the same with search engine optimization. Some people are in it to make a few grand really quickly while others are in it for the long haul.

If you want to work SEO like a get-rich-quick scheme, you’ll probably end up doing black hat SEO.

This type of SEO focuses on optimizing your content only for the search engine, not considering humans at all. Since there are lots of ways to bend and break the rules to get your sites to rank high, these are a prime way for black hat SEOs to make a few thousand dollars fast.

Ultimately, this approach results in spammy, crappy pages that often get banned very fast. It will often lead to severe punishment for the marketer, ruining their chance of building something sustainable in the future.

You might make a few grand this way, but you’ll continuously have to be on the lookout for search engine updates and come up with new ways to dodge the rules.

White hat SEO, on the other hand, is the way to build a sustainable online business. If you do SEO this way, you’ll focus on your human audience.

You’ll try to give them the best content possible and make it easily accessible to them by playing according to the search engine’s rules.