Affiliate Marketing

Affiliate marketing has become an increasingly popular strategy for businesses to generate and convert leads with over 80% of advertisers and publishers utilizing an affiliate marketing program. To manage this kind of campaign effectively, however, you will need a good affiliate marketing software at your disposal.

In this article, we have listed the 20 best affiliate marketing software solutions on the market to help you find the right one for your company. The applications mentioned here were selected based on their comprehensiveness, mobility, ease-of-use, robust features, unique inclusions, as well as value for money.

And then there are those things called affiliate networks, which are also considered as good marketing tools. They basically make it simple for affiliates (publishers) to take part of the strategies that benefit their respective websites. These networks share their website resources that advertisers or merchants may employ in their advertising efforts. It’s a lot like a mutual relationship, with affiliates being to able to produce income by helping sellers broaden their customer reach through the affiliate network. These networks generate revenue two ways: through revenue sharing and fee for action. Affiliate networks are commonly used by publishers for free but may charge an initial fees or subsequent monthly charges. So don’t confuse affiliate networks with affiliate marketing software although some of these sites are often referred to as solutions.

According to a study conducted by the National Retail Federation, 38% of marketers believe that affiliate marketing is one of the top customer acquisition methods of today. 

Whether you are looking for tools to help you build an affiliate network, increase your brand’s visibility, or monitor your campaign, some if not all of these applications would surely be able to cater to your needs. In this article, we have listed the 20 best affiliate marketing software solutions to help you find the ideal one for your scheme. The applications mentioned here were selected based on their comprehensiveness, mobility, ease-of-use, robust features, unique inclusions, as well as value for money.

But before you plunge in and pick a solution, consider first if you’re ready for affiliate marketing programs. Here’s a short checklist:

Are You Ready for Affiliate Marketing?

You have an easily marketable product. Affiliate marketing works best for e-commerce products that have shorter sales cycles. So long as you provide clear-cut rates, provide all the necessary promotional materials, and properly orient your affiliates about your product, you will surely be able to implement a successful affiliate marketing program.

Your website can manage affiliate traffic. Before you begin thinking about investing in this marketing scheme, you must also determine if your website is capable of managing affiliate traffic. Otherwise, you will need to find an application that offers attribution tracking to ensure that you are accurate in sorting the leads that your affiliates generate.

You know who to coordinate with. Other than having the right product and a fully equipped website, you should also take time to study who to tap for your affiliate marketing program. You may choose to personally reach out to publishers, bloggers, or other individuals who caters to an audience similar to yours. Alternatively, you may find potential affiliate partners in other companies that offer products that complement yours.

You have a strong online presence. Of course, finding affiliates is only one aspect of starting this marketing program. To secure a partnership with these people and organizations, you must first have a good online presence to prove the credibility of your company. You can do this by consistently producing valuable content through blogs, social media, or your website. This makes it easier for potential affiliates to trust you and join your program.

You have the manpower and resources for it. While many processes involved in marketing can be automated, it is important to be hands-on when it comes to this scheme. You must be proactive in monitoring your affiliates and tracking your conversions to make sure you are properly compensating your partners. Additionally, you must be financially prepared to invest in these software.