What Is Email Marketing?

What Is Email Marketing?

Email marketing is directly marketing a commercial message to a group of people using electronic mail (email). Though it is more commonly thought of as using email to send ads, request business, or solicit sales or donations, any email communication that is meant to build loyalty, trust or brand awareness qualifies.

What Is Professional Email Marketing?

By the above definition, any email communication sent on behalf of a business or organization qualifies as email marketing – even if it only contains text. Professional Email Marketing is employing a service or program that provides:

Permission Based List Building - Also known as “double opt-in,” this is the creation of an email list by providing a signup box for prospective email contacts and confirming their approval with a follow-up email.

List Management - The ability to organize, edit, segment, grow and manage a database of customer or client email contact information.

Rich Content Integration - The addition of graphics, audio, video and text using templates and a “drag-n-drop” editor

Campaign Creation - The capability to organize and structure large volumes of email messages by theme, branding and schedule.

Unsubscribe Features - Providing the potential for an email contact to quickly and successfully be removed from future campaigns should the person no longer wish to participate in your promotions.

Online Reporting - The means to track the sending of individual email campaigns, at what rates they were opened and which emails were “bounced” as undeliverable to bad addresses.

Advantages of Professional Email Marketing

Better Business Communication - Your email is organized and has an appearance that is befitting a company or organization that is professional.

Target Marketing - Because you can use custom fields to sort and segment your contact list into smaller lists, you tailor your promotions effectively by demographics.

Very Cost Effective - Email Marketing is cheaper than traditional mail because there is no postage to buy.

Environmentally Friendly - There is no paper to print and ink is not involved in your communications.

And people on the network are okay with being approached by brands?

The weird thing is that as an industry we’ve got this mindset of, “Oh we’ve got to make something viral. You have to be cute and clever and you have to add cats and make it likable.”

On Reddit it’s almost a throwback, where yes, really good content is really good content, but that’s not really interesting to people. If you have a product, people want to talk shop. They want to ask questions about it, they want a human response from someone about why various choices were made about the product or distribution or things like that. It can be a very focused or product-driven conversation.

For some reason online marketing has moved away from that. And I think that speaks back to the findings of the report, that people want human and they want innovation – they want to talk nuts and bolts sometimes.

E-mail marketing is an essential pillar for the business promotion activities now a days. In this competitive era it becomes very important to pitch perfectly to the users and keep them engage.